TTC – Critical Business Skills for Success

TTC – Critical Business Skills for Success

TTC – Critical Business Skills for Success

TTC – Critical Business Skills for Success

Size: 25.35 GB
COST: $149.95= Your Free
Author: D.B.A. Michael A. Roberto, Ph.D. Thomas Goldsby, Ryan Hamilton, Ph.D. Clinton Longenecker, M.B.A Eric Sussman


Everyone wants to know: What does it take to reach success in business—the kind of success that lasts? It all comes down

to a solid grasp of the fundamentals of business—the same kind that are taught to MBA students in many of the world’s most

prestigious business schools.

Our comprehensive five-part, 60-lecture course, Critical Business Skills for Success, is designed to give you just this

kind of integrated, accessible introduction. Bringing together five prestigious and renowned business professors from some

of America’s top business schools, each of this course’s five parts is a detailed look at a particular skill:

finance and accounting,
organizational behavior, and

Here in one place is an authoritative guide to the five essential disciplines that everyone, entry-level employees and

CEOs alike, needs to master in order to reap rewards in today’s complex marketplace.

In each part, you’ll learn about everything from key terms and methodologies to research-backed strategies and case

studies involving some of the world’s most influential companies.

This kind of well-rounded business education is useful to anyone who works in a company of any size. Whether you’re in a

leadership position, just starting out, or somewhere in between, these skills will help you understand all of the

functions of a business, not just your area of specialty. It’s also a great resource to have even if you already have an

MBA, as you can return to this course again and again for advice and clarification.

Bringing the MBA experience right to you, Critical Business Skills for Success demystifies the secrets of business and

gives you insights that will help you achieve your goals.

60 Lectures
01. Strategy: Strategy Is Making Choices
02. Strategy: How Apple Raises Competitive Barriers
03. Strategy: The Danger of Straddling
04. Strategy: What Trader Joe’s Doesn’t Do
05. Strategy: First Movers versus Fast Followers
06. Strategy: When Netflix Met Blockbuster
07. Strategy: Anticipating Your Rival’s Response
08. Strategy: Why Did Disney Buy Pixar?
09. Strategy: The Diversification Discount
10. Strategy: Forward and Backward Integration
11. Strategy: Mergers and Acquisitions – The Winner’s Curse
12. Strategy: Launching a Lean Start-Up
13. Operations: The Power of Superior Operations
14. Operations: Leaner, Meaner Production
15. Operations: Refining Service Operations
16. Operations: Matching Supply and Demand
17. Operations: Rightsizing Inventory
18. Operations: Managing Supply and Suppliers
19. Operations: The Long Reach of Logistics
20. Operations: Rethinking Your Business Processes
21. Operations: Measuring Operational Performance
22. Operations: Keeping an Eye on Your Margins
23. Operations: Leveraging Your Supply Chain
24. Operations: Reducing Risk, Building Resilience
25. Finance and Accounting: Accounting and Finance – Decision-Making Tools
26. Finance and Accounting: How to Interpret a Balance Sheet
27. Finance and Accounting: Why the Income Statement Matters
28. Finance and Accounting: How to Analyze a Cash Flow Statement
29. Finance and Accounting: Common Size, Trend, and Ratio Analysis
30. Finance and Accounting: Cost-Volume-Profit Analysis
31. Finance and Accounting: Understanding the Time Value of Money
32. Finance and Accounting: The Trade-Off between Risk and Return
33. Finance and Accounting: How Investors Use Net Present Value
34. Finance and Accounting: Alternatives to Net Present Value
35. Finance and Accounting: Weighing the Costs of Debt and Equity
36. Finance and Accounting: How to Value a Company’s Stock
37. Organizational Behavior: Achieving Results in Your Organization
38. Organizational Behavior: The Value of Great Leadership
39. Organizational Behavior: Emotional Intelligence in the Workplace
40. Organizational Behavior: The Art of Effective Communications
41. Organizational Behavior: The Motivation-Performance Connection
42. Organizational Behavior: Winning with Teamwork
43. Organizational Behavior: Coaching – From Gridiron to Boardroom
44. Organizational Behavior: Understanding Power Relationships
45. Organizational Behavior: Handling Workplace Conflict
46. Organizational Behavior: Ethics and the Bathsheba Syndrome
47. Organizational Behavior: Leading Real Organizational Change
48. Organizational Behavior: Lifelong Learning for Career Success
49. Marketing: What Is Marketing?
50. Marketing: How to Segment a Market
51. Marketing: Targeting a Market Segment
52. Marketing: Positioning Your Offering
53. Marketing: Identifying Sources of Sales Growth
54. Marketing: Deriving Value from Your Customers
55. Marketing: Creating Great Customer Experiences
56. Marketing: The Tactics of Successful Branding
57. Marketing: Customer-Focused Pricing
58. Marketing: Marketing Communications That Work
59. Marketing: The Promise and Perils of Social Media
60. Marketing: Innovative Marketing Research Techniques

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