Tim Schmidt – Tribal Marketing Association

Tim Schmidt – Tribal Marketing Association

American Marketing Association Toronto Chapter
AMA Breakfast Roundtable Presents…
“Tribal Voices”: Marketing To and Through Our Most Loyal Customers

Tribal marketing is a strategy that attempts to create social groups or communities that are centred on a product or service. It takes old-fashioned ‘word-of-mouth’ and makes it more powerful than ever.

At its most basic definition, a brand tribe is a formal or informal group of consumers who share the same passion and loyalty for a brand. The majority of these consumers use the power of social networking to its full advantage. What people really want is the ability to connect to each other.

The days of common brands that suit all people are gone. How do we connect with customers and make sure our brand is inspiring loyalty?

Join us on May 12th to explore the power of “tribal voices” and learn how marketers can identify and leverage influential social media network communities to connect and engage with their brands, products and services.

Industry leading panellists include:

Elizabeth Margles

Nicole Avery

Vice President, Consumer & Digital Marketing, MasterCard Worldwide

Bess Panagiotou
Business Development, ExactTarget

Jeff Dickstein
Sales Solution Gaming Specialist, Microsoft Advertising

Christopher Day
Director of Marketing, Expedia Canada & Latin America

Andrew Bridge

Director, Brand and Communications,Virgin Mobile Canada

Moderator:

Brad Breininger
Principal & Strategist at Zync and Vice President of Partnerships, American Marketing Association (AMA)

Great Door Prize:  Two round-trip flight vouchers for any destination, courtesy of Porter Airlines, valued at $1250 each!
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