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Kenrick Cleveland – Persuading the Affluent (2007)
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Kenrick Cleveland – Persuading the Affluent (2007) What’s Your Story? Using Stories to Persuade the Affluent By Kenrick Cleveland “To be a person is to have a story to tell.” ~Isaac Dennison From a very early age, we humans are exposed to storytelling. Stories are the ultimate form of persuasion when used strategically. Telling […]