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Keith Wardell – Marketing Out of Control [PDF]
24
Nov
Nov
Keith Wardell – Marketing Out of Control [PDF] Type Business / Marketing Size 3.34 MB in 2 file(s) Horrors! The consumer has taken over marketing! How dare he? We marketers know what the consumer wants better than he does! A GM engineer put it best when he said, “How will they know what they want […]