Tag Archives: Glenn Livingston – Hyper-Responsive Marketing Secrets

Glenn Livingston – Hyper-Responsive Marketing Secrets

Glenn Livingston - Hyper-Responsive Marketing Secrets

Glenn Livingston – Hyper-Responsive Marketing Secrets How Brand Archetypes Dominate a Category This month we’ll continue Sharon’s review of “Brand Archetypes” with very specific examples in several sub-segments of the dog-products market. You’ll get to see how the winners in most markets-as documented by their PPC position & impression share-have the clearest and