Tag Archives: From Products to Customers|Marketing 3.0|Philip Kotler|Philip Kotler – Marketing 3.0: From Products to Customers to the Human Spirit|to the Human Spirit

Philip Kotler – Marketing 3.0: From Products to Customers to the Human Spirit Sale Page : http://www.amazon.com/Marketing-3-0-Products-Customers-Spirit/dp/0470598824 Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper […]