Tag Archives: Evidence-based Principles|Persuasive Advertising

Persuasive Advertising: Evidence-based Principles This book translates knowledge about persuasion into evidence-based principles. Useful kowledge about persuasion has been obtained over the last 100 years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda. The principles in Persuasive Advertising […]