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Lauren Perkins – The Community Manager’s Playbook: How to Build Brand Awareness and Customer Engagement
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Jan
Jan
Lauren Perkins – The Community Manager’s Playbook: How to Build Brand Awareness and Customer Engagement Savvy companies recognize the value of a strong community. Think of Nike and its community of runners, Nike+, and you’ll quickly understand that creating and fostering an online community around a product or brand is a powerful way to boost […]