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Viral Marketing: Crafting Shareable Content – Jonah Berger
25
Apr
Apr
Viral Marketing: Crafting Shareable Content – Jonah Berger COST: Membership site Author: Jonah Berger Size: 576 MB Website: _http://www.lynda.com/Business-Business-Skills-tutorials/Viral-Marketing-Crafting-Shareable-Content/157305-2.html Why do some ideas spread while others fade away? Jonah Berger, PhD, professor of marketing at the Wharton School and author of the best-selling book Contagious: Why Things Catch On, reveals the secrets behind the science […]