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Quester et al – Consumer Behaviour-Implications For Marketing Strategy

Quester et al – Consumer Behaviour-Implications For Marketing Strategy Price:$139.41 This is the seventh edition of the successful Australian adaptation of Consumer Behaviour by Quester et al (formerly Neal et al). Pascale Quester has taken the lead for this edition, along with Simone Pettigrew, and together these two greatly respected authors established a highly credible […]