Steven M. Bragg – Business Ratios and Formulas: A Comprehensive Guide (2nd ed.)

Steven M. Bragg - Business Ratios and Formulas: A Comprehensive Guide (2nd ed.) [PDF]

Steven M. Bragg – Business Ratios and Formulas: A Comprehensive Guide (2nd ed.) [PDF]

Required reading for anyone starting, running, or growing a business, Business Ratios and Formulas, Second Edition puts answers at the fingertips of business managers, with nearly 250 operational criteria and clear, easy-to-understand explanations that can be used right away. The Second Edition includes approximately fifty new ratios and formulas, as well as new chapters covering ratios and formulas for e-commerce and human resources.

Editorial Reviews


“It is an important, Quick Reference item that should be in every business collection.” (Choice, April 2003)

From the Inside Flap

Business managers use ratios and formulas to understand not only the financial performance of their departments but also their efficiency, effectiveness, capacity, market share, and a host of other values. Steven Bragg compiles an authoritative compendium of these analytical tools in Business Ratios and Formulas: A Comprehensive Guide, providing managers the full complement of methods to accurately assess their organization’s performance.

Business Ratios and Formulas carefully catalogs nearly 200 types of performance measurements, including for each a complete description, an explanation of the calculation, an example, and cautions regarding its use. Bragg emphasizes the importance of understanding these cautions, as they describe those elements of a measurement that can be modified to deliver misleading results, different measurements that may work better in certain situations, usage on a trend line basis, and which other measurements should be used to reinforce indicated results. He also covers performance indicators that are of particular interest to creditors and investors, such as those that assess asset utilization, operating performance, cash flows, liquidity, capital structure, return on investment, and market performance. Chapters include:
* Measurements for the Accounting/Finance Department
* Measurements for the Logistics Department
* Measurements for the Sales and Marketing Department
* Measurement Analysis with an Electronic Spreadsheet

The comprehensive, accessible format of Business Ratios and Formulas allows readers interested in assessing a specific department or a specific function to customize the book to fit their individual needs. By generating only pertinent information, managers can acquire better feedback on strategy initiatives, craft-specific efficiency projects, and conduct targeted performance evaluations.

The appendix itemizes the analysis tools most useful in specific industries, providing a quick and easy reference. Accounting professionals, business managers, and operational consultants will find Bragg’s peerless guide to be an ideal tool for critiquing corporate performance.
From the Back Cover
A complete appraisal of analytical tools available to managers to assess performance

“Steve Bragg has created a useful, relevant guide to applying performance measurements across the organization. His practical explanations and examples should enable managers to apply sophisticated performance measures in a straightforward manner. This book will be a great tool for process improvement. It should be well received by managers, accountants, and consultants.”
-Clint Davies, Partner (Principal)
Berry, Dunn, McNeil & Parker

Business managers require a variety of analytical tools to assess a host of organizational performance standards-from finance, efficiency, capacity, and market share to asset utilization, cash flows, liquidity, and capital structure. Steven Bragg’s Business Ratios and Formulas represents a comprehensive resource of nearly 200 operational criteria, allowing managers and auditors to pick and choose the tools they need to best assess their organization’s performance. Each cataloged measurement includes a description, an example, and some time-tested troubleshooting. Business Ratios and Formulas proves an authoritative resource for managers wishing to thoroughly assess organizational performance.

About the Author

STEVEN M. BRAGG, CPA, CMA, CIA, CPM, CPIM, has been the chief financial officer or controller of four companies, as well as a consulting manager at Ernst & Young. He received a master’s degree in finance from Bentley College, an MBA from Babson College, and a bachelor’s degree in economics from the University of Maine. He is also author of Just-In-Time Accounting and Managing Explosive Corporate Growth and coauthor of The Controller’s Function, all from Wiley. He resides in Englewood, Colorado.

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