The 7-Figure Facebook Ads Playbook
Ignite Your Testing, Optimisation & Scaling With
The 7-Figure Facebook Ads Playbook
A STRUCTURED APPROACH TO SETTING UP FUNNELS, TESTING AUDIENCES & ADS,
OPTIMISING PROFITABILITY AND SCALING REVENUE FOR ECOMMERCE & DIGITAL PRODUCTS
I’VE BEEN A SUCCESSFUL MARKETER FOR 15 YEARS, BUT THIS DIDN’T STOP ME MAKING MISTAKES WHEN I FIRST STARTED OUT WITH FACEBOOK ADS.
- It took me TWO YEARS to finally figure out a formula that would work for me. I read, listened, attended, paid but still didn’t manage to profit and scale predictably.
- Spent a year boosting posts thinking that was the only way to run ads
- Couldn’t make sense of the range of targeting and ad options
- Found very little practical help let alone guidance on exactly what I should be doing
- Was close to giving up on Facebook Ads as a viable advertising platform
- Found a formula that worked back in 2014, that’s continued to pay dividends today!
I’ve not had it easy, working my up the corporate ladder as a self-taught marketer. I learned SEO, Content Marketing, Affiliate Marketing, TV advertising, you name it. I was always curious about the possibilities of Marketing until I realised just how powerful Facebook was.
– I wasted hundreds if not thousands trying to test things out without know how to get things working
– I struggled to repeat my successes as I failed to develop a strategy, relying on chance
– I always felt Facebook was against me; just when things got working the rug was pulled from beneath me
– I felt inferior looking at other people’s results, wondering what their secrets were…
Facebook’s Blueprint course is a good primer to understanding how to make Facebook ads work, but I found the secret that most courses overlook.
MY SUCCESS WITH FACEBOOK ADS IS BECAUSE I’M GOOD AT MARKETING, NOT BECAUSE I’M GOOD AT FACEBOOK ADS.
I decided to package this up for my agency into training material, which then became the basis for this training course.
The course contains the exact same frameworks, strategies and tactics that have helped me to create growth for companies of all sizes and niches.
Like the Ecommerce company where Facebook was responsible for the majority of growth with over $26.5million annual revenue.
Or the lead gen and digital product businesses hitting 1000-20000% ROAS (return on ad spend).
The course is built to provide you with structure and repeatable processes to test, optimise and scale your campaigns.
If you’re actively running Facebook ads campaigns this course is for you.
If you’re overseeing someone, a team or an agency running Facebook ads, there is also enough strategic content to give you an edge in understanding how to push them harder.
If however you or your team have never run Facebook ads before, this course is NOT for you as I don’t cover the absolute basics which I recommend learning through Facebook’s FREE Blueprint course.
This course is aimed at hands-on marketers, entrepreneurs, agency owners and consultants within ecommerce and digital product lead gen/sales.
ARE YOU READY TO INVEST IN LEARNING THE SECRETS OF THE FACEBOOK ADS PLAYBOOK?
This course has been designed to help you achieve better, predictable results.
As long as you have some experience running ads, this is they course that will help you level-up your experience.
I’ve designed the course to allow for a structured walk through as well as allow you to dive into the modules most relevant for you.
However, having taken courses in the past, the best are the ones that offer guidance and support.
The Mastermind group is my commitment to support you during the course. You’ll have the opportunity to join Live Q&A webinars where I’ll answer your questions .
The Facebook Ads Playbook
3 Reasons To Join This Course:
#1: LEARN HOW TO TEST AUDIENCES & ADS THE RIGHT WAY
#2: LEARN FUNNELS, OPTIMISATION & ANALYSIS
#3: LEARN SCALING & AUTOMATION USING RULES
READY TO JOIN?
- 15+ Years of Marketing Knowledge: I’m a marketer and entrepreneur first, Facebook Ads Pro second. This course is steeped in marketing knowledge to give you tools and strategies not found in any other Facebook Ads course.
- Group coaching from me: I charge $1000 for a one hour consult and strategy session – you’ll get hours of my time included throughout the course and via the mastermind group.
- Bonus material: I’ve compiled up additional material and will continue to add to it ensuring you stay ahead of the game (available in the membership portal) including case studies, hacks and tips.
- ROCK-SOLID Guarantee: If the training doesn’t work for you I’ll apply a full refund AND pay you $100 for your time – just show me what you’ve applied and where/why it didn’t work within 30 days.
You’ll also get the latest insight from our Facebook rep, learn the latest via my advisory position with Facebook and, get priority access to attend live Q&A calls with industry experts.
Plus our Course Messenger bot will ensure you stay up to date with everything throughout the course.
Here’s The Course Outline And What You’ll Get Today
- The 4 Funnel System ($1000 value) – how to create and structure an account to help you optimise your results better.
- The 3N Ads Formula ($2000 value) – my favourite module, on how to get people to stop scrolling, engage and take action from your ads.
- Pixel & Data Mastery ($1000 value) – how to get the best out of your pixel and setting up your insights reporting.
- Bonus: Audience & Funnel Cheatsheet ($500 value) – a breakdown of audiences to use and at what stage in the funnel to use them
- The Graduation Framework ($2000 value) – my signature module that’s served me well for so many years, despite the changes within Facebook which teaches you how to test audiences and creatives efficiently without wasting spend.
- STAR Method Testing ($500 value) – a simple but effective way of running and tracking tests.
- Ads Sniper Strategy ($1000 value) – a simple but big impact strategy to squeeze better profitability from your campaigns
- Sales Funnel Optimisation ($2000 value) – a breakdown of tools and techniques I use to improve CPA through conversion rate improvements in your sales funnel.
- Scaling Strategies ($2000 value) – The V & H scaling strategies including an over-the-shoulder live demo of a 3-day scaling strategy I conducted on an account
- Auction Mastery ($1000 value) – understand how the auction works in simple but deep terms and how to make that work in your favour
- Automation & Rules ($2000 value) – the tool I prefer to use and the rules I like to put in place to help control cost and to scale on auto-pilot
- Regular live Q&A coaching calls ($2000 value) – opportunity for you to get support on the training material or your business directly from me and my team
- Regular updates to the training modules to keep up with the latest Facebook updates
- 3 Months Access to the private Mastermind group
- Founding member discount if you wish to continue with the Mastermind subscription
- Access through me to the latest news from Facebook in my role as an Advisor
- Access to a former Chief Marketing Officer, Entrepreneur, Agency Owner and Million Dollar Affiliate Marketing Business Owner (that’s me, by the way).