Susie Moore – Five Minutes to Famous Webinar
There’s nothing else that can change your professional game (for FREE!) like a big media feature.
But to most people, media is an elusive unicorn. The publishing world is this mystical kingdom where raving fans and “expert” reputations are handed out like organic lip balm on Oprah’s “Favorite Things” episode. The glittery, golden media opportunities lie behind closed doors and you need killer credentials or VIP connections to pass through.
You dream of seeing your name in print while you’re stuck down on Earth, in a reality where:
You’re awesome at what you do, but nobody knows about you
You start each month dry, without a clue where your next client will come from
You have an email list but no one’s joining and/or
The only time people do notice you is when you pay out the nose for pricey social media ads
You know high-profile publicity can bring hundreds or thousands of new leads straight to your business. Elevate your reputation and take your visibility to the next level. Position you as an in-demand star in your field — that clients are fighting to pay premium prices for.
(Not to mention make your frenemies who think you’re nuts for starting a biz finally admit you’re legit.)
But…you have no idea how to get high-profile publicity.
So you dream about that faraway kingdom and don’t actually DO anything about it.
Sound familiar? Oh, my love, I feel you. I’ve sat right where you are, scrolling through my Facebook feed, seeing other people’s names in big media outlets and feeling…well…jealous and bitter.
I mean, let’s be honest, right? When you see other people in your field getting press, getting industry famous, and getting tons of clients, it makes you kind of crazy. It’s so hard when you know you have the goods but no one knows about you yet.
When I stopped dreaming and started taking action to get major press for my business, everything changed.
And I’m not using that as a figure of speech. I mean everything changed…
Media isn’t just about getting famous. It’s about getting results.
Did you know that you can build your business (I’m talking dollars in the bank and clients in the door) just by sharing your message in a bigger way?
Or that you can have an inbox full of new leads who are happy to pay every penny of your fee, simply because they saw you in their favorite media outlet?
Or that you can become an overnight rock star in your field from just ONE media opportunity?
…And that it costs exactly $0 to land big media spots??!?
Once your big story is published, you get to keep that cred FOREVER as well as share it again and again. (And thanks to syndication and social media, your article will keep circulating to infinity and beyond.)
By sharing your expertise in the media, you can speak to a warm audience full of your ideal clients and customers… all you need is a laptop and an internet connection.
This isn’t a bunch of inflated promises that don’t actually pan out in real life. This is what actually happened in my business.
I’ll tell you exactly how I built a super successful business by scoring features in Forbes, Marie Claire, and the Today show before anybody knew my name in a hot minute.
But first, you should know that to leverage the media to get noticed, skyrocket your credibility, and attract new clients to your business…
You don’t need to be a “writer”
You don’t need an expensive PR team, and
You don’t need a big name, a single media connection, OR the keys to a magical unicorn kingdom
You can achieve the media placements you’re dreaming of from exactly where you are right now.
Here’s the big secret PR agencies + experts don’t want you to know…
Your favorite magazine, TV show, or blog? It runs on fresh content. It’s what keeps the publication alive.
Editors are constantly looking for expert talent. They’re scouring the internet searching for go-to people who can make their jobs a little easier, by…
Sharing personal stories that speak to their audiences
Weighing in on hot, of-the-moment topics
Answering industry questions their readers are dying to know
When you can give editors exactly what their bosses want them to publish, they’ll not only share your story, they’ll come back to you again and again for more.
The media industry can’t survive without people who share their stories, insight, voices, experiences, and advice. That’s what journalism is: free expression. We’re lucky enough to have it exist — so let’s start taking advantage of it, yes?
Here’s the truth: Regular people just like you and me are getting published in big name outlets every day.
They’re not “experts”. And they’re sure as hell not journalists.
They’re simply people with the tenacity to share their voices with the world.
Here’s the proof-filled pudding…
I have “expert” articles in Forbes, Time, Inc., the BBC, Entrepreneur, and Business Insider… without a college degree or a coaching certificate. (I dropped out of my NYU coaching program when I realized I didn’t need it .)
I grew my email list by over 29,000 in nine months from press that has led readers back to my website and landing pages. (In fact, I’ve even been paid thousands of dollars by big-name publications who want me to share my “expertise” with their audiences…making media one of the only ways to get paid to generate leads!)
I was featured on the Today show without a media kit, professional headshots, or fancy press releases.
I’m a weekly columnist for Greatist without having a writing background.
I was invited by Arianna Huffington to be an Editor at Large at Thrive Global without any journalism training.
I interviewed celebrities for Marie Claire magazine without a celebrity Rolodex.
I’ve been in national print, online, and televised media placements…without knowing a single soul in the media world when I started out. I’ve been featured in:
Even though I’m not a media professional (and maybe because I’m not a media professional) people come to me when they want the fast track to getting published. Industry leaders like online marketing expert Jeff Walker, high-performance coach Todd Herman, and publicity coach Selena Soo have invited me to teach how to leverage the media at their speaking events.
It’s a running joke among my friends that I’m not actually qualified for anything I do.
So if you’ve been telling yourself you need more education, qualifications, or connections before you can score big PR wins…
Stop right now. (Thank you very much.)
I started with nothing. And in less than three years, I’ve achieved everything I just shared with you.
So trust me when I say you’ve already got everything you need to get big press for your business. No matter how small it is (as in, just you — even a part time, Side-Hustling you)!
“Susie runs circles around the rest of us and makes it look easy. For someone so accomplished to open up so candidly is an opportunity for the rest of us to learn and one we shouldn’t miss.”
“SUSIE IS FULL OF CREATIVE IDEAS AND PITCHES THAT I HAVEN’T SEEN BEFORE.
Susie is an excellent contributor and a dream to work with. Everyone is busy, and Susie makes my job easy by always meeting deadlines (usually way early!) and filing clean, sharp copy that needs little editing.
Susie is always full of creative ideas and pitches that you haven’t seen before — she’s really honed her topics and knows how to mine her wealth of knowledge again and again.
Susie’s copy and ideas are clicky (and never click-bait!). They’re original and fun, so they drive traffic, which ultimately is what every editor wants.”
Condé Nast (home of Vogue, Marie Claire, Self, Brides, GQ, Wired, The New Yorker, and more)
“Having a sense of meaning and purpose is key to a thriving life. Susie Moore not only helps you discover your own purpose, but offers a practical guide to making it the driving force in your life and work.”
Founder of The Huffington Post and Thrive Global
Think you need a publicist for these kind of results? Think again.
People ask me all the time who my publicity team is. And they’re floored when I tell them I do it myself.
Because I’m not a professional publicist. Not even close.
Some people want to work with a pro publicist and that’s cool. A great PR team can surely help you land awesome media opportunities.
But the reality of working with publicists is that:
They’re expensive, man — you’ll pay $10-12K/month for private services or thousands of dollars for one online course
You’re limited to their networks — most publicists focus on a few key publications and have relationships with only select editors
They have lots of other clients — they may have to spread their “favors” and opportunities out, meaning you might not get their best media spots
Plus, your publicist is like a broker. They introduce you to their media contacts, but they don’t teach YOU how to stand on your own two feet.
So you have to keep paying them if you want the good stuff. That means you’ll always be dependent on your publicist for your big publicity wins.
The reason I advocate being your own publicist is that I don’t like being dependent on anyone else. That’s the whole reason we started our own businesses, right?
So let’s talk about how YOU can control your media exposure…
When you know how to be your own publicist, you can approach any editor, about any topic, at any time.
You can make the most of every single media opportunity by getting more social shares, more eyeballs on your story, and more potential clients reading your work.
You can keep all the relationships you build with editors, producers, and other key media contacts. Opportunities that open up years from now will come straight to YOU, and not a PR firm who may or may not share them with you!
If this sounds too good to be true, remember that I’m not promising some fantasy here. This is what I’ve already done in my own business.
If I have one major strength as a business owner, it’s that I’m not afraid to try. Over the years, I’ve tried everything I could think of to get published. And I’ll be honest, I succeeded a very, very small percentage of the time.
But once I figured out the magic formula that worked, I covered it in gasoline and lit it on fire. With each new opportunity, I refined my process further. And I eventually developed a simple system that anyone can use to get big-name press for their brand.
When you look at the list of where I’ve been published, you can’t deny that this system works.
And I can’t wait to share it with you.