Scott Hallman – Predictable Marketing
The Power Customer Acquisition System
How To Drive More Customers, Clients or Patients Through Your Door Than You Can Handle – SYSTEMATICALLY
All With Little Time, Money, Effort or Risk!
Whether your business is a start up and has few customers, or you are an established business looking to expand your sales as your first priority, the Predictable Marketing – Power Customer Acquisition System provides you with a step-by-step method for SYSTEMATICALLY driving in new customers.
I use the word SYSTEMATIC because this is what is missing for the vast majority of businesses that take a “point, shoot, aim” approach to marketing and sales.
The fact is that marketing effectively is a science. It involves precise techniques, rules, and formulas that when followed produce a predictable result.
Up until The Power Customer Acquisition System™, there was tons of literature on the subject of “obtaining new customer ideas”. But 99% of you have difficulty transitioning these ideas into reality for YOUR business (that’s why my schedule is, and has been for years, fully booked with companies that pay me $1,250 per hour to personally help them implement).
The Power Customer Acquisition System™ provides a roadmap, in the precise order you must travel, and the detailed directions to ensure you produce predictable results.
Knowledge Is Not Power.
Applied Knowledge IS POWER!
I have helped thousands of businesses launch and grow their businesses – all with little time, money, effort or risk. I also have built two companies that were ranked by Inc magazine as one of the fastest growing privately held companies in America (59th and 106th). I started with nothing; guerilla marketed my way to the top, and learned a thing or two (successes and failures) along the way. I now I work with small business from around the world in over 150+ industries.
In a hurry?
Today’s Business Environment Demands
A Different Approach
Today’s business environment is the most difficult in history for starting and growing a business. The new factors at work include:
Major dominant companies entering traditional small business territory, as witnessed by Home Depot/Expo that carries granite, specialty bath finishes, kitchen cabinets, oriental rugs and so on – all traditional strongholds for entrepreneurs.
The success target for direct marketers has dropped from 2.0%, down to .3% (1/7 the results). Why? Because we are inundated with email Spam, direct mail, and telemarketing calls at a record pace. This means it has become 700% more expensive to convert prospects!
Savvy entrepreneurs are increasing at a staggering pace. More and more small business owners are attending seminars, reading books, and masterminding to get a winning edge. For those that fail to do so, it is the equivalent of an untrained athlete competing against Michael Jordan or Tiger Woods.
More and more people are looking to start businesses, thus increasing the competition dramatically.
A Hand Full Of Vitamins And a Protein Shake
Is All It Takes?
There is a success formula to consistently driving in new customers AND unfortunately most companies want the “magic pill”….but as they have found, it does not exist. You must lift weighs or exercise to build muscle. All the vitamins and protein shakes in the world will only cause to get fat and go to the bathroom frequently.
The fatal flaw with new businesses or in launching a new campaign is trying to skip the critical steps that are required to achieve predictable success.
The Success Formula Revealed
In order to ensure new client, customer, or patient acquisition at an affordable rate, The Power Customer Acquisition System™ methodical guides you step-by-step:
Create your Compelling Competitive Advantage That Differentiate You From Your Competitors And Gives You A License To Charge More Money!
Learn The Secrets To Positioning Your Business As The ONLY “Logical Choice”
How to compile your database, determine what to include in it, and how to use it as a profit making marketing weapon.
How to Laser Target Market™ Your Best Prospects and How To Launch A Sophisticated marketing campaign following simple templates that teach you how to use several medium to get your message across.
Plus, how to use the Power of Testing to find the winning formula without emptying your wallet.
Then we will show you How to Use Compelling Incentives to Lure Business Away From Your Competitors!
You’ll also learn the 8 Critical Elements of Every Communication (and be provided templates to guarantee you include all eight everytime!).
Add to this a system for determining How, When, With What, In What Order, and How Often to contact prospects in order to convert them to customers.
Our brief journey together will be all about producing measurable, lasting results. It is not just about strategy but instead about application and implementation.