Jay Abraham – Mr. X Book
This manual is broken down into 20 profit certain sections, each 20-50 tightly edited pages. Section examples include: Host Device, Start-Up Marketing, Motivational Marketing, Unique Selling Propositions, Direct Response, Prospect Conversion, Direct Mail Marketing, Tele Marketing, Marketing Help from Vendors, Using Public Relations to Spur Demand for Your Product or Service, How to Build a Powerful Sales Force, Barter, Marketing for Professionals, Marketing for Specific Businesses, & How to Put on a Great Marketing Campaign to name just a few.
The book Contains Jay’s basic philosophy and how to best profit from it, as well as how to integrate different strategies together for explosive results. It provides complete examples such as how to compute profit and lifetime value, how to set up and run a telemarketing business, setting up host relationships to name just a few of the powerful concepts and ideas included in this book.