Business Ebooks - Course, Small Business - Entrepreneurs
Gil Ortega – Lead Generation School
Gil Ortega – Lead Generation School
Website: http://www.leadschool.com/offer.php
COST: $97
Author: Gil Ortega
Size: 2.4 GB
“Discover The Secret Methods of Lead Generation Companies”
It’s Like Owning The Plan For a Multi-Million Dollar Lead Company
– Find out how Gil started with a $50 web site, then generated & sold over $30 million worth of leads without owning a list, and without using SEO, PPC or Jvs.
– See the real CPA game from a Super Advertiser’s perspective, Gil is NOT a Super Affiliate and kinda sucks at driving traffic. Gil has been doing large CPA campaigns for 10+ years and has been the person hiring Super Affiliates.
– See all the software he uses to manage his lead empire including his Blueprint for Massive Lead Generation.
– Discover Gil’s Internet media buying secrets – You don’t really need a list to make a fortune.
– See how Gil uses performance based CPA strategies to dominate local markets.
This is by far the easiest method of gaining local business accounts.
– Get his time-tested system for massive lead generation campaigns.
This is so push button simple, even total newbies can do it.
GIL ORTEGA’S
How to Start & Operate
a Lead Company
Home Study Course How to Start & Operate a Lead Company INCLUDES:
– The 2009 How to Start & Operate a Lead Company
– 15 Hours of Video Training on How to Start & Operate a Lead Company;
– Lead Generation Basics;
– 101 Fundamentals;
– Legal issues dealing with IOs;
– Lead Management;
– Quality is king – How to make leads better;
– Technology;
– Researching Your Media Buys & Predictive Modeling;
– Using Research and Analytics Across Marketing Channels, Ad Networks, and CPA Networks; Finding Super Affiliates;
– CPA industry experts;
– Creating Offers;
– Working with clients – OPM;
– Telephony Live Transfers and Call Centers;
– Web to phone strategies and technology;
– Landing Page Optimization;
– Testing strategies;
– Technologies, and leaders;
– How to research where every web site gets their traffic;
– How to make any sales department operate like a profitable lead generation company;
– Top players in the lead gen industry and how to get them to help you generate leads.
You get ALL the tools I used to build a massive lead company.
– My complete Rolodex of every lead company, marketing technology, and ad network you should know – over 400 companies
– Internet media buying LeadSchool101 – $97
– Lead Generation Marketing Automation How To Guide (27 pgs)
– Implementing a Marketing Automation Solution How-to Guide (10 pgs)
– Example of an Advertiser Insertion Order (IO) Agreement with Terms & Conditions
– Example of a Publisher Insertion Order (IO) Agreement with Terms & Conditions
– Cost Per Action CPA Calculator Excel Worksheet
– Return on Ad Spend Calculator Excel Worksheet
– Email Marketing Calculator Excel Worksheet
– Feature Advantage Benefit Tool – helps you analyze your product/service offering to create a matrix of features, advantages, and benefits that can be used to facilitate selling.
– Advertising ROI Calculator Excel Worksheet
– Email Marketing Vendor Evaluation Matrix Excel Worksheet – Industry Leader Contact Database
– Marketing Automation Vendors Matrix Excel Worksheet – Industry Leader Contact Database
– Qualified Lead Definition Tool-This tool was designed to help sales & marketing departments achieve alignment on their definition of a qualified or highly qualified lead
– Lead Scoring Index Tool-This tool is designed to help you analyze leads, and identify strong prospects
– SPIN Selling Questions Tool-The purpose of this tool is to facilitate the development of sales probing questions following the SPIN Selling methodology
– Web Audit Report Tool – The purpose of this tool is to report on the results from a preliminary website effectiveness audit
– Website Design Budget Tool – Line item everything it costs to build a website
– My Direct Mail Marketing Database in Excel -Industry Leader Contact Database
– My Media Relations Database in Excel- Industry Leader Contact Database
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