Starting and Sustaining is a book, spreadsheet, and task list to help you plan, launch, and run your own web application by sharing detailed insight from my experience launching and running Sifter over the last six years.
Even if you’ve spent your career designing or developing software, you’ve probably never been responsible for the full-stack of technology, design, customer support, marketing, payment processing, roadmap, release management, monitoring, analytics, and everything else that needs to be done to build and run a web application.
Launching an application from scratch is challenging, but the real challenge is that you don’t know what you don’t know. Starting and Sustaining can help fill in those gaps. It can’t teach you everything, but it will help make sure you have the full picture.