Ezra Firestone – Smart Email Marketing 2.0 Updates
Here’s What You Get
Smart Email Marketing is a 6-module training with 45 videos (plus bonuses!), along with clear benchmarks to keep you focused and on track for success.
Module 1: Understanding EmailBefore we start on campaign strategy, let’s begin with a breakdown of how emails actually work: The different types of emails, how to structure a successful email and my top conversion tips. Then, we’ll look in-depth at how to get people on your email list.
Module 2: Email Automation Flows: Part 1 In this module, we look at automation flows — i.e., the sequences of emails that go out automatically based on user behavior — that I use in my brand, starting with my Post-Purchase Automation Flow. Learn how to copy every email sequence in this automation so you can reduce refunds while increasing engagement, reviews and repeat customers.
Module 3: Email Automation Flows: Part 2 In Module 3, we continue looking at email automation as I cover the rest of the flows that I send people based on their behavior. I show you in specific detail how to copy my Customer Win-Back Flow, Sales Cycle Abandonment Flow, Cart Abandonment Flow, Welcome Flow, and more.
Module 4: Email Campaigns Now we move on from automated emails to manually broadcasted emails.
In this module, you will learn the email broadcasts I send out to different segments of my email list. Then, we’ll dive deep into the anatomy of a “sale event” (where most businesses generate 50-65% of their email revenue).
Module 5: Sale Events Now that we know the structure of a sale event, we’re going in-depth into how to set up different manually broadcasted promotional campaigns.
In Module 5, you’ll learn all 3 of my go-to sale events: the 8-day Double Down, the 1-day Double Down and the 4-day Price Hike.
Module 6: List Health for List Wealth In Module 6, you’ll learn 5 tips to keep your email list healthy to improve deliverability and make sure your flows and campaigns are as effective as possible. Then, learn how to set up a Sunset Flow, an email automation designed to reactivate unengaged users and get lost subscribers off your list.
Implement a robust email marketing strategy in your business with these 16 email sequences (and more!).
Converting more first-time customers & repeat customers.
Product Launch Scale your business by expanding your product catalog.
Holiday Sale You should be running a promotion every 6–8 weeks! Here’s how.
Cross-sell Make additional sales offers when your customers are most likely to buy again.
Cart Abandonment Over 2/3 of cart visitors will abandon. Here’s how to get them back.
Sales Cycle AbandonmentMost customers take multiple touchpoints before they convert. Use these emails to follow up and close the sale.
Create life-long fans by building a relationship with your audience.
Content & EngagementBuild a relationship with your customers with on-brand, story-based content.
Product Pre-arrival Increase reviews and customer satisfaction while decreasing returns.
Customer Win-back Get inactive subscribers to reengage with your emails.
New Customer WelcomeTurn first-time customers into lifelong fans by helping them get to know you better.
Repeat Buyer Flow Repeat customers are the backbone of most businesses. Show yours that you care.
Sunset Flow Keep your email list healthy for better open rates and click rates.
Generate leads and other brand assets to use on your website and throughout your sales funnels.
Social Giveaway ContestGrow your email list with this simple yet effective lead gen campaign.
Out of Stock Product out of stock? Use that scarcity to capture emails for a future promotion.
User-generated ContentGet happy customers to send you selfies, social posts and other valuable brand assets.
Incentivized Video Reviews These are the best marketing assets, hands down — and they’re easy to get.
Customer Survey Collect valuable customer insights to improve user experience and increase conversions.
When you join Smart Email Marketing 2.0, you also get over $2,991 in bonus Smart Marketer trainings.
Member Bonus #1
Holiday Bootcamp 2018
In this 6-module training, I am going to give you everything you need to have your most successful holiday season yet.
Look over my shoulder as I strategize and implement the month-long 2018 holiday sale event for my 8-figure ecommerce brand, including full access to my ads, emails and sales pages, along with step-by-step instructions for how I set up every part of my campaigns.
Member Bonus #2
Holiday Bootcamp 2017
This 4-module training documents every step of my 2017 Holiday Sale.
Watch as I break down my entire holiday email schedule, including all the “mini-campaigns” I launched for Black Friday, Cyber Monday, Christmas and more. Then, see how I complemented my emails with ads, landing pages and social posts.
Member Bonus #3
Advanced Ecommerce Email Marketing
The first email marketing course from Smart Marketer.
In this precursor to Smart Email Marketing 2.0, learn how to use advanced email marketing techniques to grow your ecommerce business. (This training is especially helpful for influencers and personality-based brands!)
Meet Your Instructors
Lead Social Strategist, BOOM! by Cindy Joseph
As the Lead Social Strategist and Email Marketing Manager at BOOM! by Cindy Joseph, Laura helped develop the strategy and build the campaigns that grew Ezra’s ecommerce brand to over $85 million in total revenue.
Founder & CEO, Smart Marketer
One of the world’s leading authorities on ecommerce, Ezra has built several 7- and 8-figure brands, including BOOM! by Cindy Joseph which has generated over $85 million in revenue to date.
Our Risk-Free Guarantee
Smart Email Marketing comes with a 30-day money-back guarantee.