ConversionXL, Flavilla Fongang – Branding
Why your brand is your most valuable long-term asset
Having the best product isn’t the key to dominating your market.
Having the strongest brand is.
In a crowded market, prospects have plenty of options that meet their rational needs.
And as your market matures, differentiating your product gets harder and harder. Features and services that once delighted customers become standard.
Yesterday’s innovation is tomorrow’s commodity.
To win your market, you need to move beyond your product. Beyond your prospects’ rational needs.
You need to develop a brand that forms an emotional connection.
Which is exactly what you’ll learn to do in this course.
Soon you’ll have the skills to create a winning brand strategy, stay relevant through market evolution and increase the lifetime value of your customers. All with a proven, repeatable formula.
Introduction video (4 minutes)
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After taking this course, you’ll…
Create a winning brand strategy that aligns with the ultimate desires of your dream clients
Position your company as the obvious choice for your prospects
Develop a memorable brand personality and effective messaging
Form a strong, credible brand identity that attracts, engages and sticks with your prospects
Develop an effective brand ecosystem to increase client loyalty and lifetime value
Participants at any level of digital marketing expertise will get value out of this class.
Finally, a way to learn branding that doesn’t disappoint
Most books and resources on branding are a huge letdown:
300 pages of content that could be reduced to a single paragraph
Overly simplistic, inactionable advice
And worst of all, outdated examples with no relevance to your business
Not this course.This course cuts straight to what’s important with actionable steps and relevant examples.
So you can develop a brand that attracts ideal clients, improves the effectiveness of your campaigns and thrives as your market evolves.
Learn to develop a winning brand strategy in 6 lessons:
1) Brand DNA: See how the most successful brands have used the brand DNA formula to scale nationally and internationally.
2) Brand soul: Learn the importance of having a brand vision and how to define your mission statement.
3) Brand positioning: Discover how to position your brand effectively to distinguish your business in a competitive market.
4) Brand messaging: Learn to create engaging brand messaging and brand experience through storytelling, personality and copywriting.
5) Brand identity: Learn how to choose logos, colors and fonts that align with your brand positioning and resonate with your prospects.
6) The magic of “Going Beyond”: Discover a unique approach to create a community of loyal clients and expand their lifetime value.
When you get your brand right, everything else gets easier
When you have a strong brand, you don’t need to have the best product. Just think about Starbucks: They may not have the best coffee in town, but they do have the longest lines.
With a strong brand, you don’t need to panic when competitors copy you.
They can copy your product, sure. But not your brand.
In other words, a strong brand can thrive through competitive challenges that put other brands out of business.
Once you’ve become a better brand strategist and applied this course’s lessons, the benefits — big and small — will ripple throughout your organization:
On a tangible level…
…your campaigns will become more effective with lower acquisition costs, shorter sales cycles and higher customer lifetime value.
On a not-so-tangible level…
…you’ll watch your team become more motivated as they work under a shared vision that they’re proud to be a part of. And eventually, your company will attract better talent.
Whether you want to expand internationally, or just want to increase your market share, this course will give you a complete formula to make it happen.
This course is essential for you if …
You work in a B2C or B2B organization with average deal sizes of $10K and above
You’re a CEO, CMO, or marketer who wants to grow your business value, attract bigger deals, reduce acquisition costs, shorten your sales cycle, attract high-value clients and develop a stronger company culture
You want to improve your branding skills and learn new, effective marketing strategies
This course is NOT for you if…
If you’re in a B2B with an average deal size much lower than $10K
You are not looking to grow your business you represent
You don’t have time to implement new brand and marketing strategies to grow the company
Skills you should have before taking this course
The course is for beginners and advanced marketers alike.
Whether you’ve read every book on branding, or this is your introduction to the topic, you’ll be a better brand strategist after taking this course.
Flavilla Fongang is the founder of the award-winning branding and marketing agency 3 Colours Rule.
When she’s not advising brands such as BBC, Flavilla gives keynote speeches, hosts the podcast Tech Brains Talk, and leads Tech London Advocates – Black Women in Tech.
Mercedes Benz gave Flavilla the “She’s Mercedes” businesswoman award and Linkedin named her as one of the most influential businesswomen.
Your full course curriculum
Brand DNA: The foundation for creating iconic brands
Discover how the most successful brands have used the brand DNA formula to scale nationally and internationally.
Understand what constitutes a brand and what doesn’t
Learn the 6 elements to construct an effective brand DNA
Discover the 3 phases of effective brand growth
Brand soul: The importance of brand purpose, vision and mission
Brand positioning: Distinguish your business in a competitive market
Brand messaging: Create an engaging brand narrative and experience
Brand identity: How to align with brand positioning to develop a brand
Go Beyond approach: Create a community of loyal clients and expand the lifetime value of each client
Show off your new skills: Get a certificate of completion
Once you have completed the course, pass a test to earn a CXL certification.
Add it to your resume, your LinkedIn profile, or just get that well-earned raise.
CXL Institute is an authorized LinkedIn education provider
You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.
How to find CXL Institute on LinkedIn
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