Premium Traffic Report A4

Premium Traffic Report A4

Key points of Premium Traffic Monitor – February 2014:
Premium air travel increased 4.1% in February year-on-year, a moderation on January growth of 6.1%;
Demand drivers remain broadly positive, but rates of improvement in business conditions have slowed;
Business activity indicators still indicate growth, but the rate in March was the slowest for the last 4 months;
Some major economies, like the US, experienced temporary Q1 slowdown due to severe weather conditions;
But in China, business (manufacturing) activity has contracted since January, pointing to a more fundamental deceleration;
The within Far East market increased only 1% in February year-on-year, significantly down on January growth of 7.2%;
This result reflects little or no bias from the Chinese New Year – negative impacts occurred in the same month in 2013/14;
By contrast, the North Atlantic market managed to maintain recent improvements, rising 3.8% in February;
The outlook for premium travel markets is broadly positive, but recent developments could restrict further acceleration;
The degree of weakness in some emerging markets will likely determine the pace of future expansion.
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