Market Motive – Display Advertising Primer with Matt Bailey

Market Motive – Display Advertising Primer with Matt Bailey

http://www.marketmotive.com/portfolio/display-advertising-primer/

When it comes to targeted web-based advertising, few things have been more successful in recent years than Display Advertising. The ability to track customer tendencies, offer a variety of engaging ad types, and a deep pile of amazingly valuable data to drive decisions, Display Advertising has quickly become an amazing opportunity for online marketers. In this course, Matt Bailey will walk you through everything you need to know to get started today with Display. From identifying what ad options are the best for your campaigns to the utilization of cookies and remarketing campaigns to learning how to work with, and manage, third party agencies for your Display campaigns, this course offers a comprehensive insight into this amazing opportunity for digital advertisers.

Course Materials
1: Understanding the Digital Customer
2: Defining Display Advertising
3: Targeting Methods
4: Behind the Scenes of Display
5: Display Ad Optimization
6: Display Advertising Players
7: How Display Is Sold
8: Measuring Display Success

Learning Objectives
Upon completion of the Display Advertising course, you will have proficiency in the following:

– Differentiating between Display Advertising and other forms of online ad options
– Explaining each type of Display Advertising ad option
– Evaluating ad relevance
– Taking advantage of remarketing technology
– Dissecting ad data for optimal ad targeting
– The purpose of tracking cookies and how to use them
– Product personalization techniques
– Targeting ads for different audiences
– Finding the right agency to build and maintain your Display Ad campaigns
– Making Display work financially
… and more

Expected time to complete this course: 2 Hours, 30 Minutes

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