Lynda.com – Insights from an Online Marketer
Make the most of your marketing with tips and tricks from marketing thought leader Lorrie Thomas Ross. An author, speaker, and CEO of her own online marketing agency, Lorrie shares candid advice from her years of developing successful online marketing campaigns, and explains how to personalize your brand while finding new customers and clients. This course, another in our Insights series of interviews with industry thought leaders, covers vital considerations, such as building your brand, working within the confines of a small budget, tackling social media, and knowing when to hire a consultant to conduct your online marketing.
What is online marketing?
Encouraging online conversations about your business and products
Reacting to requests such as “make a viral video…now”
Selling a story
Finding success through blogging
Keeping up with the latest marketing trends
Starting a career in online marketing