Google Analytics Training Course – Gill Media

Google Analytics Training Course – Gill Media

Step 1: Setup and installation Getting this part right ensures accurate data and sets YOU up for the best results.

Analytics setup and integration
Webmaster Tools integration
Google Adwords integration
Establishing Your Setup Goals
40 minutes LIVE video training

Step 2:The Basics Here we explore the “why’s” behind people’s behavior online and what we’re measuring for.

The Psychology of Analysis
Navigating Analytics
30 minutes LIVE video training

Step 3: Visitor Analysis Be a “Fly on the Wall” with this macro view of your visitors’ website journey!

Analyzing the demographics of your traffic
Browser and Mobile compatibility
Segmenting your data
Visitor flow through your website
45 minutes LIVE video training

Step 4: Traffic Sources Analysis Discover what marketing is really worth your sweat.

Discovering who’s visiting your website and from where
Where you should focus your marketing time, effort and dollars
How to determine the BEST traffic
Campaign measurement and ROI
Search engine optimization – the right and wrong ways
80 minutes LIVE video training

Step 5: Content Analysis A new, results-driven way to look at web design. Make your website work as good as it looks.

Page performance and navigation
Drilling into problem areas to understand the true cause
Site speed and user experience
Campaign measurement and ROI
How to track events such as video
65 minutes LIVE video training

Step 6: Conversion Analysis Take your success and mastery to the next level for even better results.

Goals analysis cause and effect
The secret behind multi-channel funnels
eCommerce tracking and improvement for more sales
Campaign measurement and ROI
Using custom dashboards for power analysis
45 minutes LIVE video training

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