FB Influence 2.0 by Amy Porterfield

Brian Tracy Magical Marketing

FB Influence 2.0 by Amy Porterfield

FB Influence 2.0 by Amy Porterfield

Module 1 – The Foundation for Facebook Success

Modules Included:

– Module 1.1 – The 7 Core Rules of Facebook Marketing

– Module 1.2 – How To Strategically Brand Your Facebook Page

– Module 1.3 – Top 10 Most Frequently Asked Questions About Your Facebook Page

– Module 1.4 – An Insider’s View of Your Facebook Page Dashboard

– Module 1.5 – Facebook Insights – Monitoring and Measuring For Facebook Success

My Thoughts:

To be honest, I was a little disappointed at first. I’ve been a Facebook user since it was still be rolled out to college and not available to everyone yet. As a result, I have a pretty good understanding of the fundamentals. With that said, not everyone has that level of knowledge, so I understand the time spent on the introductions. With that said, section 1.5 did show me several things that I did not realize about Facebook insights, which is a set of very powerful analysts that is the core of Facebook as a marketing platform.

Module 2 – Growing a Lucrative Fan Base

Modules Included:

– Module 2.1 – How To Use Graph Search To Find Your Ideal Audience Inside Facebook

– Module 2.2 – 5 Proven Strategies To Grow Your Fan Base

– Module 2.3 – How to Create Facebook Custom Apps To Enhance Fan Experience

– Module 2.4 – How To Create An Inexpensive Ad Campaign To Grow Your Fan Base

– Module 2.5 – Quick Tips To Make Your Facebook Marketing Campaign Mobile Ready

My Thoughts:

This section was the start of what I was looking to get out of this program. I’ve started multiple businesses and have Facebook pages for each of them. For the most part, I am not utilizing them to their full potential. Even for our best page, Warsaw Wine & Spirits, there is still a lot that I can learn. I had seen graph search before, but never fully understood the potential of it in terms of understanding our fans and their interests. There are so many gold nuggets in this section in building your page fans, which is fundamental to your success on Facebook, and ultimately in your business.

Module 3 – Building Your Authority and Becoming the Go-To Source

Modules Included:

– Module 3.1 – Facebook Content What To Post And When To Post

– Module 3.2 – 7 Surefire Strategies To Create Engagement

– Module 3.3 – Tips To Build Your Authority On Facebook

– Module 3.4 – Tips & Strategies For Facebook Contests & Giveaways

– Module 3.5 – How To Leverage The Management Of Your Facebook Page

My Thoughts:

As your strategies from module 2 begin to pay off with more fans, it then becomes ever more important to run your Facebook page correctly. This module contains a ton of actionable tips for topics such as when/how to post and how to get people to see you as the expert. I particularly like the last module as managing social media can be a big burden for entrepreneurs and small business owners.

Module 4 – Turning Fans Into Loyal Customers

Modules Included:

– Module 4.1 – Three Steps To Turn Your Page Into A Lead Generating Machine (Part 1)

– Module 4.2 – Three Steps To Turn Your Page Into A Lead Generating Machine (Part 2)

– Module 4.3 – How To Sell On Facebook

– Module 4.4 – How To Create & Promote An Event On Facebook

– Module 4.5 – How To Get Quick Results With FB Influence – Tips For Taking Action & Getting Momentum

My Thoughts:

I really likes Amy’s approach towards Facebook and selling as it aligns very close to my beliefs before learning about her. She believes that Facebook (along with e-mail list building) are great ways to create fans, but most of your selling is not done directly on these mediums. Instead, these mediums allows you to build a fan base and provide content/engage with then, so that every so often you can sprinkle in some promotions and actually direct people outside of Facebook. This direction can be to your website, webinar or sales page. Again, my favorite module is the last one, which is how to get results with FB Influence. I feel like this should have been the first and last video, as just watching the video is not the way to use this product. It is so very important to actually implement what she is describing.

Free Bonuses

Bonus Included:

– Bonus #1 – Content Marketing Power Plays: 50 Strategic Facebook Posts You Can Model to Boost Your Overall Engagement

– Bonus #2 – 3 Ways to Use Facebook Groups to Attract and Keep Customers

– Bonus #3 – 50 Stunning, Ready-Made Image Quotes To Increase Your Engagement

– Bonus #4 – The 3-Step Lead Generating Facebook Blueprint

– Bonus #5 – New “Members-Only” Training Workshops Each Time Facebook Makes a Major Change or Update

– Bonus #6 – Full Access Member Support with our Private FBinfluence Facebook Group
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