Chapman – Introduction to Content Marketing

Chapman – Introduction to Content Marketing

Chapman – Introduction to Content Marketing

Chapman – Introduction to Content Marketing

Name Product: Chapman – Introduction to Content Marketing
Size: 615.1 MB
COST: Membership Site= Your Free
Author: C.C. Chapman

Information:

What is content marketing? Photos, words, audio, and video—everything you create to tell the story of your product or

company online. It’s not a new concept, but the tools have changed dramatically in the last 10 years. In this

presentation, C. C. Chapman walks through the why, what, who, and how of content marketing, and shows how to transition

your marketing efforts to the digital landscape. You’ll learn to define a strategy that’s right for your company, choose

the proper platform and tools, understand how to build a successful content marketing team, and gain insight from C.C.’s

years of expertise.

Topics include:
0. Introduction

1. Developing Your Strategy and Setting Goals

2. Choosing the Proper Platforms and Tools

3. Roles and Responsibilities for Your Team

4. Using Best Practices to Implement Your Plan

5. Conclusion

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