Brett Mcfall – Ad Camp
If you want to be a copywriter … or want to sell more of your product or service, then please read every single word.
It’s true. I did fail my English “higher school certificate” exam (my mark was 38 out of 100). It was probably my own stupid fault, but I just couldn’t get excited about writing boring essays on Shakespeare.
By just applying what I’m going to reveal to you, you could literally make over $200,000 a year as a copywriter, or triple your current profits if you’re a business owner. Let me take you behind the scenes and show you exactly how it’s done –
Ultimately my crappy attitude prevented me from going to university and studying psychology. I was pretty bummed about it too.
And as I sat there looking at my results, I wondered what the hell I was going to do.
So like nearly everybody else in situation… I got a job.
And then I left that one and got another. Then another.
To put it simply, after 12 years I was pretty dissatisfied with where I’d ended up. But I did enjoy what I’d learnt how to do – write copy. Which is the skill of writing advertisements (in fact it was the only thing that kept me sane!).
Little did I know that as a copywriter I’d learn so much about psychology – the very subject I wanted to learn more about before my high school exam results gave me a rude awakening.
But basically, at the various places I worked at, I had an office job that really didn’t pay very well, and often meant I had to take a 2nd job to try and get ahead (I delivered pizzas at one stage and worked at a petrol station during another).
And job satisfaction? Nope. Honestly… sometimes at work I was so bored I would sit there and daydream about going to the movies during office hours. Naughty me!
Luckily however, that wasn’t the only dreaming I did. For 12 years I dreamt about starting my own business. But I made excuses that:
I wasn’t ready
I wasn’t good enough, and that
I didn’t have enough money to start up a ‘lemonade stand’ let alone a business (“and even if I did, what if I failed?”.
Then one day everything changed.
I discovered an amazingly simple secret … from an old marketing guru … that changed the course of my life forever.
Once I truly understood this devastatingly easy… blindingly powerful secret, I could hardly sleep.
In that moment I realised I had inside me all the power I needed to start my own business. I couldn’t quite believe it.
And within just 3 months I went from earning
$450 a week … to earning $10,000!
What’s more, I was totally and completely in love with what I was doing. No more daydreaming. Like a man possessed I wrote adverts that brought in tens of thousands of dollars overnight. Hundreds of thousands of dollars over weeks. And millions of dollars over months.
I had awoken from my 12 year “slumber.” I went from making hardly any impact at all (and making hardly any money either) … to writing adverts that made people take notice, read every single word, and whip out their credit card to buy.
Because of that simple secret, in the following few years I was able to:
Create a thriving copywriting business which allowed me to work my own hours
Co-create a multi-million dollar company from scratch that teaches thousands of people how to break-free from their working lives
Travel the world whenever I wanted
Work (or not work) whenever I wanted
Create internet businesses that make money on auto-pilot (approximately $45,000 a month)
Live on what I consider the most beautiful beach in Australia
Buy outrageous gifts for those I love
And simply enjoy life like never before
Some incredible secret true?
Now, what I’m about to tell you in the next 3
sentences is purely to demonstrate the power of what I
know now … as opposed to what I didn’t know before
– it’s not to brag or sound like an arrogant knob, okay?
The fact is, today I charge $2,500 per hour to consult.
I charge $25,000 to write a sales letter (and even then you’d have to convince me to write it for you).
And I get paid up to $75,000 just to speak to an audience for 90 minutes (here’s an audience I recently spoke in front of below – and yes, they’re waving for you).
Now WHY would someone pay me these huge rates? Truly, why would they?
A VERY SIMPLE ANSWER: Because I can promise them that they’ll make 10 TIMES whatever they pay me.
For every $1 they give me, they’ll make $10. For every $2,500 they give me, they’ll make $25,000. For ever $25,000, they’ll make $250,000.
Get the idea?
The point is: how does this happen?
Is it luck? Is it ‘being in the right place at the right time?’ Is it destiny?
Because, to be honest, there is a world of difference between my previous life, and the life that I live now … true?
Well for the first time ever, I’m going to reveal the secret I discovered which turned my life around … plus reveal exactly how I applied it so that you can do the same (or even better).
Over 2 days I will conduct what will be the marketing event of the year (how do I know that? Because no-one anywhere is revealing what I’m going to).
So if anything I’ve told you so far holds your interest, then I invite you to attend:
The Only Copywriting Seminar In The World
That Turns You Into An Expert In Just 2 Days
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