Brant Cooper – The Lean Entrepreneur

Brant Cooper – The Lean Entrepreneur

Brant Cooper – The Lean Entrepreneur

Brant Cooper – The Lean Entrepreneur

COST: $37.95
Author: Brant Cooper
Size: 1.04 GB


We know visionaries create great products, innovate with new ventures, and disrupt markets. But being “visionary” is less about seeing the future than the relentless pursuit of change through creating value.

Whether changing the world or disrupting business, visionaries must be fast, agile and tenacious.

Anyone can be visionary.

We show you how.

Choose your Lean Entrepreneur Bonus Pack today and learn how to move the needle of your organization.


You are invited to be among the first to receive The Lean Entrepreneur when it publishes Feb 26th 2013. Buy now and you will not only receive a digital copy of the book BEFORE it is officially published in hardcover, and choose one of the bonus packs below to get access to high value video training, on-tap advice for entrepreneurs and intrapreneurs, exclusive audio interviews with world-changing entrepreneurs.

This limited time offer to support making The Lean Entrepreneur a best seller ends on Feb 12th 2013!


Exciting new thinking about lean startups that is applicable to early stage startups, startups with traction, as well as large organizations:

* Emphasis on learning how to segment your market. Well-executed market segmentation is key to figuring out your ‘must-have’ use case, how to expand beyond early adopters, and how to accelerate your company’s growth after establishing product-market fit.

* Introduction to the Lean Entrepreneur Value Stream. Canvases are great, but how do you figure out what goes in them? How do you know what aspect of your business to focus on? The Value Stream Discovery exercise helps you describe desired customer behavior, business activities necessary to achieve desired behavior, and how to measure progress throughout the entire customer life-cycle.

* Brand new case studies detailing organizations like PayPal, Hubspot, Intuit, Sharethrough, large and small inside tech, outside tech, social-impact, two-side marketplaces. The case studies cover business model innovation, customer development, viability testing, use of actionable data and much more.

You will learn new insights and hacks that help you implement lean startup in your organization, no matter what growth phase you’re in. The Lean Entrepreneur focuses you on how to move the needle!

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