Bill Aulet – Disciplined Entrepreneurship 2013

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Bill Aulet – Disciplined Entrepreneurship 2013

Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren�t born with something special � they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.

You will learn:

Why the “F� word � focus � is crucial to a startup�s success
Common obstacles that entrepreneurs face � and how to overcome them
How to use innovation to stand out in the crowd � it�s not just about technology
Whether you�re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.

Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.
For more please visit

Product Details
Hardcover: 288 pages
Publisher: Wiley; 1 edition (August 12, 2013)
Language: English
ISBN-10: 1118692284
ISBN-13: 978-1118692288

“This book provides an invaluable comprehensive framework for innovation-driven entrepreneurs to execute the business planning process.” -Brad Feld

About the Author
– Managing Director, Martin Trust Center for MIT Entrepreneurship
– Senior Lecturer, MIT Sloan School of Management
– Chairman, MIT Clean Energy Prize

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